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NEWSLETTERS>
LUXE INTRODUCES PRODUCTS THAT BEAUTIFY NOT TOXIFY
March 1, 2007
IMMEDIATE RELEASE
CONTACT:
Nydia Norville
Luxe Esentials
917-464-5296
info@luxeessentials.com
www.luxeessentials.com
(NEW YORK, NY, MARCH, 2007) New York based Luxe Essentials
has just introduced a brand new premium line of natural and
organic skin care products that they boast will “beautify
not toxify.” Created in the kitchen of Founder, Nydia
Norville’s, kitchen, the new product line is a far cry from
looking or feeling homemade. The entire line consists of
products that are truly 100% natural with certified organic
ingredients, free of parabens, mineral oils, and petroleum.
“I found that an overwhelming amount of skincare lines
mislead their customers by making claims to produce
products that are natural or organic when in actuality the
ingredients listed are mostly fillers and synthetic
ingredients that are known to be harmful.” says Norville.
“I wanted to create products that are truly all natural and
organic but also appealing and chic.”
The core product line consists of body butters that are
available in three different sizes, 2 oz, 4 oz and 8 oz
with scents such as lavender, orange and lemongrass. The
bath salts are currently available in 2 scents, orange and
lavender. There are also 3-in-1 bath, body and massage
oils that are available in lemongrass, orange and lavenders
scents.
Luxe uses certified organic ingredients such as shea
butter, palm & safflower oil. The bath salts includes 3
therapeutic salts from around the world; Dead Sea Salt, the
most therapeutic of them all, Himalayan Rock Salt which
draws out toxins from the body which is coming soon, and
Hawaii’s best kept secret, Red Sea Salt. All three types
of salts contain therapeutic properties that work wonders
on tired and sore muscles.
Luxe Essentials packaging is simple yet sophisticated.
Both bath salts and body butters are available inside brush
metal silver circular tins with clear lids. To compliment
the silver tins, the bath oil comes in a clear plastic
bottle with a clean clear label with matching silver top.
“It’s understated, yet sophisticated.” “Just because it’s
organic doesn’t mean that the packaging cannot be modern &
luxurious.” “With the clear lids our customers can look
inside for themselves and view exactly what they are
purchasing; no gimmicks, tricks or fancy containers
distracting you from the product itself.
Retailing from $10 for 2-oz body butter to $45 for a 16-oz
bath salts, you can currently purchase Luxe Essentials
online at www.luxeessentials.com. Luxe plans on expanding
their product line with the release of organic lip balm and
solid perfumes within the next year. Additionally, the new
company will be expanding its distribution through
boutiques, specialty department stores and spas across the
country.
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